CMO Council 07 Outlook Report
Summary
CMO Council 07 Outlook Report Reveals Widespread Restructuring, Agency Turnover, Talent Deficiencies, Upward Spend Trend and a Metrics Mindset Those are among the findings of the 2007 Outlook Survey conducted by the CMO Council, a peer networking and thought leadership organization of more than 3,000 top marketing executives worldwide.“Our past studies show that CMOs face tremendous pressure from CEOs and corporate boards to make this transition, which is why the average tenure of a CMO currently is less than two years.Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment.Visit the CMO Council web site to find out about the initiatives geared to address executive marketers challenges at ### Palo Alto, CA, March 12, 2007 --( PR.com )-- Challenged as never before to instill new disciplines, skills and focus in their organizations, top marketing executives responded aggressively in 2006 by shaking up internal departments, jettisoning underperforming agencies, and bringing new metrics and measurability to programs and initiatives.“Our past studies show that CMOs face tremendous pressure from CEOs and corporate boards to make this transition, which is why the average tenure of a CMO currently is less than two years.