Adiquity Launches Asias First Real Time Bidding (RTB) Exchange for Mobile Ads
Summary
It allows Media Buyers to bid in real time through RTB bidders for precisely defined individual ad impressions – leading to better ROI.Real Time Bidding has already taken rapid strides in the online display industry, and is expected to replicate a similar success in the mobile advertising space as well."Adiquity RTB platform is a testimony to our continued endeavour to make the mobile ads marketplace more efficient and attractive for our partners - both on demand and supply side.Adiquity RTB exchange combined with the optimization platform offers a compelling proposition for publishers and media buyers across the spectrum," said Anurag Dod - CEO, Guruji.com."Adiquity RTB platform is a testimony to our continued endeavour to make the mobile ads marketplace more efficient and attractive for our partners - both on demand and supply side.