Data intelligence firm Buyside renames to Percy, expands into mortgage, and adds $10 million in funding

▤ Summary

NASHVILLE, Tenn., May 23, 2022 (GLOBE NEWSWIRE) -- Buyside, real estates leading provider of homebuyer intent and seller leads, today announced $10 million in equity funding and said its changing its name to Percy.Percys consumer engagement platform uses artificial intelligence to identify consumer intent and empower agents, brokers and now mortgage lenders to engage their consumers at the right time for their next opportunity. The name Percy was derived from the companys first investor - a great uncle to the founder - and has long been the name of the engine behind the solution.Many people were hung up on the name Buyside when in fact we are much more - we are the top seller lead generation tool for real estate, says Chief Executive Charles J. Williams IV. The new brand allows us to expand into new markets like mortgage, bringing purchase loan opportunities to originators.Percy has had remarkable growth and currently serves brokers representing 60% of all transactions in real estate. In the first quarter of 2022, the productivity of the application showed a 36% increase in homeowner subscriptions and a total of $71.7 Billion in transaction opportunities, up almost $20 Billion from Q1 of 2021.Prosperity Home Mortgage, with 565 loan officers across the United States, is one of the recent launches of Percy.With Percys success and adoption from our real estate brands, it only made sense for PHM to leverage the same application for our loan officers, says Ron Wivagg, National Sales Manager for Prosperity Home Mortgage. We use proprietary machine learning and Artificial Intelligence to better understand consumer intent and help companies target the right person at the right time.

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Percy

$1M to $5M