StreamSend Email Marketing Helps Instructables Reach Do-It-Yourselfers
Summary
Email is the primary marketing tool Instructables uses to reach passionate, creative people who share their most innovative projects, recipes, and hacks with its highly engaged audience.Instructables chose email marketing provider StreamSend as a partner in 2008 to help reach those people and optimize the newsletters that are its primary member communication.StreamSend delivered on all fronts, supplying better analysis on click-throughs and link use while helping guide future content by providing key information on the stories and trends most appealing to readers.ABC News, The Washington Post, New York Times, Forbes and Business Week are among the press to herald Instructables’ contribution to do-it-yourselfers worldwide.Email is the primary marketing tool Instructables uses to reach passionate, creative people who share their most innovative projects, recipes, and hacks with its highly engaged audience.Instructables chose email marketing provider StreamSend as a partner in 2008 to help reach those people and optimize the newsletters that are its primary member communication.A key factor in Instructables’ switch to StreamSend was its need to get a better handle on its email marketing with the newsletters: who was reading what, what content was the most popular, what drove the most site visits, and how successful was their email delivery through internet service providers (ISPs).StreamSend delivered on all fronts, supplying better analysis on click-throughs and link use while helping guide future content by providing key information on the stories and trends most appealing to readers.
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