Adnetik, Criteo, IgnitionOne and Netmining Join the CONTEXTWEB RTB Platform Partner Program

▤ Summary

Integration with the CONTEXTWEB RTB Platform means partner firms can provide their clients with instant access to 200 million daily impressions from more than 11,000 direct publisher relationships.“CONTEXTWEB has spent years cultivating quality inventory and now it is available to buyers via CONTEXTWEB RTB,” said Nathan Woodman, Chief Operating Officer of Adnetik “It enhances our ability to deliver smart, relevant ad buying opportunities across valuable inventory with all the targeting benefits of a real-time platform.” “To fuel our first-of-its-kind closed-loop Digital Marketing Suite, we need access to rich sources of quality ad impressions in real time,” said Roger Barnette, President of IgnitionOne.“We look forward to helping Adnetik, Criteo, IgnitionOne and Netmining deliver greater results for their clients.” For more information about CONTEXTWEB and RTB, please follow this link: http://blog.contextweb.com/RTB-api.There are more than 25 companies in the partnership program.Integration with the CONTEXTWEB RTB Platform means partner firms can provide their clients with instant access to 200 million daily impressions from more than 11,000 direct publisher relationships.CONTEXTWEB has the highest level of transparency on exchanges, with 95% of the bid calls containing the full URL, and 50% of the available inventory accepting expandable rich media ads.The company also provides 31 impression-level data attributes including referrer URL and fold count position.“CONTEXTWEB has spent years cultivating quality inventory and now it is available to buyers via CONTEXTWEB RTB,” said Nathan Woodman, Chief Operating Officer of Adnetik “It enhances our ability to deliver smart, relevant ad buying opportunities across valuable inventory with all the targeting benefits of a real-time platform.”“To fuel our first-of-its-kind closed-loop Digital Marketing Suite, we need access to rich sources of quality ad impressions in real time,” said Roger Barnette, President of IgnitionOne.

▦ Linked Companies

Criteo

$1M to $5M

IgnitionOne, Inc.

$1M to $5M