Synygy Receives Positive Rating in Leading Industry Analyst Firms 2007 MarketScope for Sales Incentive Compensation Management Software
Summary
“Over the past 16 years, we have expanded beyond our roots in providing sales analytics to the pharmaceutical industry to being the largest best-of-breed provider of sales compensation management solutions—with successful implementations in nearly every industry, including insurance, telecommunications, high tech, consumer and industrial manufacturing, and business services companies.” According to the report, the Sales ICM market is expected to grow at least 15% year-over-year based on such key factors as “large enterprises migrating from inflexible, manageable custom-built solutions or upgrading older prepackaged application installations” and “a compelling need to improve compensation support for complex selling models, team selling and partner channels, particularly plan creation and administration, as well as reporting for sharing commission details.” Several important trends are also noted, including: “More companies will start planning for deploying modeling tools and advanced analytics to improve understanding of underlying assumptions, progress and revenue impact of compensation strategies.These problems include: strategic misalignment because of an inability to design, model, implement, and manage the sales compensation plans that companies desire misunderstood plans and inaccurate results that fail to drive needed sales force behaviors lack of management information that fails to provide visibility into the effectiveness of strategy execution an inability to quickly adapt to change that limits enhancements to strategy and associated plan modifications Synygy is based in Chester, Pennsylvania, has extensive operations in Europe and Asia, and has achieved 16 consecutive years of success.### Chester, PA, August 10, 2007 --( PR.com )-- Synygy Inc. today announced that it received a “Positive” rating in Gartner´s “MarketScope for Sales Incentive Compensation Management Software, 2007.” 1Synygy was one of 11 vendors evaluated in the report.Customer experience was given a high weighting in the report, with key consideration given to “the number and nature of successful live production deployments that produced measurable business benefits.” Also assessed were “product and service capabilities, breadth of sales incentive compensation offerings, sophistication of feature sets, and whether specific functionality and services are offered natively or through partnerships.”“We are pleased to be included in this analysis of the sales incentive compensation management market,” commented Synygy president and CEO, Mark A. Stiffler.These problems include:strategic misalignment because of an inability to design, model, implement, and manage the sales compensation plans that companies desiremisunderstood plans and inaccurate results that fail to drive needed sales force behaviorslack of management information that fails to provide visibility into the effectiveness of strategy executionan inability to quickly adapt to change that limits enhancements to strategy and associated plan modificationsSynygy is based in Chester, Pennsylvania, has extensive operations in Europe and Asia, and has achieved 16 consecutive years of success.Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.1Gartner Research “MarketScope for Sales Incentive Compensation Management Software, 2007” by Michael Dunne, July 31, 2007.### Contact Information Synygy, Inc Karen Tulis 610.494.3300 x7271 www.synygy.com Click here to view the list of recent Press Releases from Synygy, Inc Promote Your Business Press Release Pricing Email this page to a friend