American Solutions for Business Launches Cutting-Edge Cross-Channel Marketing Solution
Summary
Glenwood, MN, March 18, 2010 --( “Companies across all industries face intense competition, and buyers are holding the line more than ever before,” said Wayne Martin, Vice President of American Solutions for Business.That’s exactly why we created IXCMA.” IXCMA is a comprehensive Web-based solution that can cost-efficiently enhance all facets of marketing and promotions such as newsletters, direct mail, email, demonstrations, events, and special campaigns.These services are delivered by some of today’s most experienced and talented marketing professionals, to ensure consistency, unity, and most importantly, maximum impact across all an organization’s branding and lead generation programs.IXCMA will be sold to customers via the company’s 600+ member U.S. sales force.“Companies across all industries face intense competition, and buyers are holding the line more than ever before,” said Wayne Martin, Vice President of American Solutions for Business.Designed to satisfy the needs of companies of all types and sizes, from small businesses to large enterprises, IXCMA delivers a wide range of innovative and robust capabilities that empower companies to promote their products and services more effectively and economically than ever before.Key features of IXCMA include:· Live direct mail segmentation with datapipe connectivity· Information on demand/auto-response with lead generation· Data-driven cross-channel marketing· Image personalization· Personalized URLs (PURLs)· Personalized micro-sites with lead generation· Online asset management· Online print collateral management· Inventory control· Print vendor integration· And more.Additionally, a full range of complimentary professional studio services are also available through IXCMA, including graphic design (logos, collateral, etc.