Cowboy Announces Expanded Role with Disaboom
Summary
Cowboy is implementing an innovative content strategy and building a new social networking platform to better serve and retain interest among disabled individuals as well as their caregivers.The name Cowboy represents the agency’s independent thinking approach – which means they offer ideas that are unexpected and challenge the status quo but ultimately solve their clients’ business objectives in today’s constantly changing media environment.The campaign featured a series of videos and advertisements which work to tear down the stereotypes around individuals with disabilities.As Disaboom’s agency of record, Cowboy is developing Disaboom’s new core product strategy and position in the marketplace.Cowboy is implementing an innovative content strategy and building a new social networking platform to better serve and retain interest among disabled individuals as well as their caregivers.The name Cowboy represents the agency’s independent thinking approach – which means they offer ideas that are unexpected and challenge the status quo but ultimately solve their clients’ business objectives in today’s constantly changing media environment.