CSI-Clinical Specialties Selects Viva La Brand as Its Brand Strategy Firm
Summary
“Because we offer this broad range of services to different types of health care providers, we need to articulate what it is we do and why we’re better clearly and consistently to each group,” explained Eric Bornstein, CSI-Clinical Specialties Chief Operating Officer.They used customer research and competitive analyses to craft messaging, helped us identify a graphic design firm to update our brand’s visual identity, developed communication plans for the rebrand rollout, and now we’re working on our trade show strategy,” continued Mr. Bornstein.Viva La Brand is proud to work with smart, innovative, and successful companies including ToolingU, MFS Supply, Naturepedic, Nottingham Spirk, Southern California Edison, and now, CSI-Clinical Specialties, Inc.They used customer research and competitive analyses to craft messaging, helped us identify a graphic design firm to update our brand’s visual identity, developed communication plans for the rebrand rollout, and now we’re working on our trade show strategy,” continued Mr. Bornstein.“CSI-Clinical Specialties is truly in a league of its own as it understands the importance of listening to and learning from each of its customer segments from discharge planners to physicians to patients.Viva La Brand is proud to work with smart, innovative, and successful companies including ToolingU, MFS Supply, Naturepedic, Nottingham Spirk, Southern California Edison, and now, CSI-Clinical Specialties, Inc.
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