Up Close with Jens Reisch, Chief Executive Officer, Allianz Malaysia

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Summary

Reisch has been guiding the planning, implementation and management of the companys role in terms of branding, creating superior value to its products and overseeing the positioning of Allianz in the industry." As Bancassurance started off in Europe and has slowly led to a diagonal change where the success now is more forseen the Asian region, Reisch said "It is here to stay and further grow.As for Malaysia I wish to see bancassurance puts a stronger focus on regular premiums and also on protection and retirement needs, while transformation will take place with greater digitization.Ultimately , this partnerships becomes beneficial to its customers in terms of products and services offered," he said.As a CEO , Non Executive Director and Country Head of Allianz Malaysia, there is more to this role than assumption."As Bancassurance started off in Europe and has slowly led to a diagonal change where the success now is more forseen the Asian region, Reisch said "It is here to stay and further grow.

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