4C Insights Receives Credit Facility from Square 1 Bank
Summary
4C Insights, Inc., a Chicago, IL-based big data analytics and social intelligence company, received a credit facility from Square 1 Bank.Led by Lance Neuhauser, chief executive officer, 4C collects public social data and applies analysis and mapping algorithms to determine how digital consumer behavior affects brand affinity.Brands and agencies can then apply this knowledge to enhance the effectiveness of their audience communication and media planning.In addition, the company’s social ad-buying platforms use a proprietary social affinity currency built on affinity intelligence that tells brands and networks who to target, allowing users to create effective social advertising campaigns.The company has offices in Chicago, New York, Seattle and Singapore.