Streamwizes Content Marketing Platform to Drive Innovative Customer Experiences for ShopBazaar
Summary
“After seeing how incredible the results were using the Streamwize solution, we’ve decided to expand the use of the technology for other brand advertisers within the ShopBAZAAR site,” said Anne Welch, Associate Publisher & General Manager of Harper’s BAZAAR.Welch noted additionally: “We feel that fashion-loving consumers who rely on ShopBAZAAR for curated online shopping experiences will benefit from having the ability to visit a collection, engage more effectively with a particular brand, and complete a purchase, all within a single content unit, and without leaving the page or linking away to another site.” Gary Portney, Founder and CEO at Streamwize, said: “We are very pleased to be working with the Harper’s BAZAAR/ShopBAZAAR teams and are excited about creating technology that drives better engagement and interactions for our publisher and brand partners.With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2013) and reaches 84 million adults (Fall 2013 MRI gfk).We’ve found that this drives better outcomes for all parties: publisher, brand and consumer.”About StreamwizeSTREAMWIZE is a visual content marketing platform that delivers a more effective means to engage, interact and transact with consumers.With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2013) and reaches 84 million adults (Fall 2013 MRI gfk).