Adshift Raises $650K in Funding
Summary
Adshift (FKA InteractiveH2O), a Chicago, IL-based SaaS startup focused on digital advertising optimization, secured $650k in its first round of financing.Co-founded by Richard Bray and Jason Randolph, Adshift provides a SaaS-based technology platform which aims to eliminate inefficiencies in digital advertising by automatically reallocating ad spending to the most profitable products and markets.With the company’s technology, digital ads automatically respond to changes in inventory levels, weather, social trends, interest rates or any other key data set that drives business operations.By integrating this business data into digital marketing campaigns, Adshifts delivers targeted, relevant and up-to-date ads driving increased revenue for its clients.The company’s platform works across all paid marketing channels (Google, Bing, Facebook, Display and more) and runs in every major language.