mParticle Raises $15M in Venture Capital Funding
Summary
mParticle, a New York City-based customer mobile data platform, raised $15m in funding.Founded in 2013 by CEO Michael Katz, mParticle provides a customer data platform built for mobile and native apps across all devices.The solution allows app owners to leverage that data to drive audience engagement, retention, and monetization.The company recently launched several upgrades including changes to its SDKs and a new API for partners to build integrations on top of the platform.The company also announced integration with BI platform LookerData to allow app developers to implement business logic in a reusable way.
Funding
Amount
$15.0M
Total raised
Date
January 12, 2016
Announcement date
Investors
Social Capital, Bowery Capital, Golden Ventures, Eniac Ventures
Lead investors
Company
http://www.mparticle.com
Funded company
Classifications
industries
No industries detected
applications
Business Intelligence
AskAI Classifications
Labels
Customer Data Platform
SaaS
Analytics
Linked Companies
mParticle
$10M to $25M