Ve Interactive Buys Optomaton, for €5.13M
Summary
Ve Interactive, a London, UK-based data-driven technology company specializing in conversion enhancing technology and digital advertising, acquired Optomaton, a video advertising company, for €5.13m.The deal was comprised of cash and shares.The acquisition of Optomaton’s video demand side platform (DSP) and its team will increase Ve Interactive’s exposure to the video programmatic market, further broadening its existing digital offering to its clients.With three offices in Copenhagen, Dusseldorf and Frankfurt, and active in 14 different markets, Optomaton is a digital advertising technology and services company working across all aspects of programmatic media buying with a particular focus on video.At its core is a proprietary video Demand Side Platform (Volvelle), which was built for video advertising in Europe.