Frost & Sullivan: Popularity of Cosmetic Dentistry to Put a Smile on the Face of Western European Dental Implants Manufacturers
Summary
“In a market driven by technology and innovation, dental implant manufacturers need to develop a strong research base to acquire high performing, reliable and cost-effective materials and products,” concludes Brahadeesh.“They also need to ensure that their products reach end-users and consumers through effective and ethical means of marketing.” If you are interested in more information on this study, please send an e-mail with your contact details to Janique Morvan, Corporate Communications, at janique.morvan@frost.com.Although price is a prime factor hindering penetration and expansion, there exists considerable untapped growth potential in the Western European dental implants market.Advanced technology and innovative techniques are some of the ways in which participants distinguish themselves.Clinicians prefer to work with large companies that have high-quality R&D platforms, can organise educational programmes for dental practitioners and can assist if there is any product-related issue.Moreover, long-term knowledge and experience in continuously monitoring the performance of the implants in patients is important for product sales.It is crucial, therefore, for entrants to focus on R&D, along with good infrastructure, to gain recognition from dentists.“Although the dental implant market is considered to be fragmented, it is very difficult for new participants to enter, especially in western Europe,” remarks Brahadeesh.