Agency Rescues Dealerships and Small Businesses from the Cyber Defamation Revolution
Summary
“Either an aggressive competitor decides to destroy the competition or an angry customer or client launches an online attack that wrongly portrays a company through malicious websites, videos, and reviews.” Under the guise of the First Amendment right to freedom of speech, there have been many documented cases of individuals and anonymous bloggers and reviewers who launched full-scale online attacks toward unsuspecting auto dealerships, companies, and other individuals.I can think of one auto dealership client of ours in particular that suffered unfairly and lost, buy some estimates, 25 percent of its business until they regained control of their reputation.” In the case Thow mentions, and in many others like it, attackers have been able to do the most damage through Marketing strategies that ranks their “attack sites” higher than the business’s actual website.“Either an aggressive competitor decides to destroy the competition or an angry customer or client launches an online attack that wrongly portrays a company through malicious websites, videos, and reviews.”Under the guise of the First Amendment right to freedom of speech, there have been many documented cases of individuals and anonymous bloggers and reviewers who launched full-scale online attacks toward unsuspecting auto dealerships, companies, and other individuals.This behavior, unfortunately, can impart serious hardships on a business, including lost revenue, tarnished reputations, and mistrust in new customers.“The best, if not only, way to deal with these digital attacks is to go at them preventively,” says Thow.I can think of one auto dealership client of ours in particular that suffered unfairly and lost, buy some estimates, 25 percent of its business until they regained control of their reputation.”In the case Thow mentions, and in many others like it, attackers have been able to do the most damage through Marketing strategies that ranks their “attack sites” higher than the business’s actual website.