Digital Factory Builds Stellar Marketing and Sales Team to Help Monetize Geo-Fenced Experiences
Summary
"Digital-age recruiting can be difficult, when youre a high growth mobile technology company,” says Digital Factory founder, Lawrence Griffith, who pioneered software in partnership with Nokia to help develop Near Field Communications (NFC) in the United States.“I think that what Lawrence is doing integrates perfectly with what Ive been working on and I really wanted to invest and find the points of opportunity and overlap in this business space--something that I could contribute to creatively in a substantial way." Marcus and Smith will round off an ensemble that includes EVP’s Michael Baer (formerly of Starcom) and Paul Kuzma (formerly Leo Burnett), and Digital Factory founder Lawrence Griffith (formerly Proctor & Gamble), who developed the country’s first mobile scannable coupon for grocery markets and convenience stores.Digital Factory founder, Lawrence Griffith, was one of the first people in the United States to pioneer software in partnership with Nokia to develop Near Field Communications (NFC)."Digital-age recruiting can be difficult, when youre a high growth mobile technology company,” says Digital Factory founder, Lawrence Griffith, who pioneered software in partnership with Nokia to help develop Near Field Communications (NFC) in the United States.