Consumer Payment Trends in the U.S. Now Available at ReportsandReports
Summary
Marketers, retailers, card associations and other product and service providers hope to make transactions easy and convenient for consumers, but they must also balance these requirements against their own needs.Marketers, retailers, card associations and other product and service providers hope to make transactions easy and convenient for consumers, but they must also balance these requirements against their own needs.• Demographic and psychographic profiling by payment form and consumer age, gender, race, geographic region, income, educational level, etc.• Focus chapter on debit cards, which continue to win followers but whose rise may be diverted by laws restricting overdraft fees.Marketers, retailers, card associations and other product and service providers hope to make transactions easy and convenient for consumers, but they must also balance these requirements against their own needs.