TUATARA to Revolutionise Marketing in Oman
Summary
Mobile - the most effective channel for real-time marketing Worldwide research shows that 94% of people search for local information on their smartphone, while 90% of them undertake an action as a result of what they find."As I reckon, in the future, Tasil has a chance to become the link between different industries, empowering their cooperation and accelerating API Economy, based on collaboration of telecommunications operators, banks, retailers, online content providers and the Programmatic Advertising ecosystem," says Krzysztof Goworek, Chief Innovation Officer at TUATARA.See more at: https://www.omantel.om//wps/portal/ Warsaw, Poland, March 27, 2018 --( PR.com )-- Innovative advertising platform, enabling creation of highly precise marketing campaigns based on real-time event analytics and Big Data processing introduces a new quality in the field of marketing.Tasil - Made to uplift the customersIn alliance with Omantel, the Sultanate of Oman first and leading integrated telecommunications services provider, TUATARA has launched a unique and innovative advertising platform – Tasil, relying on the foundation of TUATARA’s own product - Retixa.Using location data and customers behavioural profile, Tasil allows sending offers tailored to their needs, in real time, maximizing the chances of campaign success.The precision of targeting arises from a synergy of TUATARA’s advanced real-time algorithms and securely processed telecommunications data, which is used to create filters and customers segments.Mobile - the most effective channel for real-time marketingWorldwide research shows that 94% of people search for local information on their smartphone, while 90% of them undertake an action as a result of what they find."As I reckon, in the future, Tasil has a chance to become the link between different industries, empowering their cooperation and accelerating API Economy, based on collaboration of telecommunications operators, banks, retailers, online content providers and the Programmatic Advertising ecosystem," says Krzysztof Goworek, Chief Innovation Officer at TUATARA.