SATO Group Launches SATO International to Advance Global Growth Strategy, Targets Overseas Sales Ratio of 40% by 2020
Summary
Building on his extensive experience, Mr. Tanabe will play a key in role in steering SATO’s business operations and fine tuning its strategies in overseas markets.SATO is targeting a 40% overseas sales ratio for 2020, and expects to see JPY 60 billion in revenue from markets in the Americas, Europe and Asia Pacific.SATO delivers innovative end-to-end solutions to businesses as a single point responsibility for hardware, consumables, maintenance management, application software, each designed to enhance customer value.The company will integrate and drive all aspects of overseas business activities including boosting earnings, improving group synergy, crafting and executing global strategy, supporting sales activities and customer management.To ensure the rapid execution of the Group’s strategy, Kaz Matsuyama, President and CEO of SATO Holdings, will also serve as the head of SATO International, allowing for central management of global business operations and close cooperation between the headquarters and overseas group companies.Yasuhiro Tanabe, who joined SATO in 2014, has been appointed as Vice President of the newly formed company.SATO delivers innovative end-to-end solutions to businesses as a single point responsibility for hardware, consumables, maintenance management, application software, each designed to enhance customer value.