CommonFloor Hires Shikhar Mohan as New VP to Oversee Its Marketing Operations
Summary
People rue the individualistic aspect of city living and CommonFloor.com goes beyond the traditional ‘match-making’ between buyers and sellers and lays focus on building communities.“What was particularly attractive for me was the team at the helm - founders Sumit Jain, Lalit Mangal and Vikas Malpani, and the backing of New York based investment major Tiger Global and venture capital fund Accel Partners - investors behind successes such as Facebook, Groupon, JustDial, MakeMyTrip, Flipkart and Trulia (leading property portal in USA).As we continue to grow and expand rapidly into new markets, differentiation and recognition become critical to our success, and that’s where Shikhar’s experience will help us.“CommonFloor.com is a young challenger brand which has turned the approach to property buying on its head.People rue the individualistic aspect of city living and CommonFloor.com goes beyond the traditional ‘match-making’ between buyers and sellers and lays focus on building communities.That is extremely fresh thinking in a market which hasn’t been able to think beyond traditional ideas.“What was particularly attractive for me was the team at the helm - founders Sumit Jain, Lalit Mangal and Vikas Malpani, and the backing of New York based investment major Tiger Global and venture capital fund Accel Partners - investors behind successes such as Facebook, Groupon, JustDial, MakeMyTrip, Flipkart and Trulia (leading property portal in USA).Creating a brand from scratch is a very different affair from growing an established brand like HCL Infosystems.