SATO Taps Noriyasu Yamada to Lead Product Planning as CPO
Summary
“As CPO, he will take full ownership of the product commercialization process, and be in a unique position to drive change and directly impact the way that SATO approaches the market, helping us to reach our goal of becoming the leader in the Auto-ID solutions industry worldwide.” “With its top market share in Japan, advanced technologies and solid product lineup, SATO is well positioned to achieve further success on the global stage,” said Mr. Yamada.SATO delivers innovative end-to-end solutions to businesses as a single point responsibility for hardware, consumables, maintenance management, application software, each designed to enhance customer value.Tokyo, Japan, October 10, 2014 --( PR.com )-- SATO, a leader in barcode printing, labeling, and EPC/RFID solutions, announced today the appointment of Mr. Noriyasu Yamada to the position of Chief Product Planning Officer (CPO).Following his time overseas, Mr. Yamada returned to Japan to handle marketing and product planning for video security products and video conferencing solutions, holding senior positions where he was responsible for business model development, managing P&L and forging strategic alliances.“I am very pleased to have Noriyasu join the SATO team, and I am looking forward to seeing how he will help us shape the future,” said Kaz Matsuyama, President and CEO of SATO Holdings Corporation.SATO delivers innovative end-to-end solutions to businesses as a single point responsibility for hardware, consumables, maintenance management, application software, each designed to enhance customer value.