MiiBrand Website and iPhone App Named in "SMART 100" Index
Summary
MiiBrand is an innovative website and iPhone app designed specifically to engage with todays consumers and increase clothing retailers store traffic.The hypothesis is that Mavens will provide a more predictive measure of innovation than mass consumers or, indeed, experts in the field – because they have a unique ability to identify the importance and relevance of an innovation.” What is Anthill Magazine?Anthill was initially launched as a print magazine, in September 2003, by its current editor-in-chief James Tuckerman, who at the age of 26 quit his day job, departing a promising career in corporate PR, to pursue his own entrepreneurial journey.However, it was Malcom Gladwell’s book “The Tipping Point” that really brought attention to this underutilised group in society.Gladwell described Mavens as “those who are intense gatherers of information and impressions, and so are often the first to pick up on new or nascent trends.” “Maven” is a Yiddish word that means, literally, “one who understands”.According to Tuckerman, “The maven’s unique talent is his or her ability to unearth and identify, from all the new products and services available in the marketplace, the innovations that are worth propagating.The hypothesis is that Mavens will provide a more predictive measure of innovation than mass consumers or, indeed, experts in the field – because they have a unique ability to identify the importance and relevance of an innovation.”What is Anthill Magazine?Anthill was initially launched as a print magazine, in September 2003, by its current editor-in-chief James Tuckerman, who at the age of 26 quit his day job, departing a promising career in corporate PR, to pursue his own entrepreneurial journey.Since then, it has evolved into one of Australia’s leading online communities for Australian business owners, ranked among the Top 50 Business & Finance websites in Australia by Nielsen Online Ratings.