awe.sm Raises $4m in Funding

Funding Rounds

▤ Summary

awe.sm, a San Francisco, CA-based platform for companies to harness social data, has raised $4m in funding.The round was led by Foundry Group and GRP Partners, with participation from existing investor Neu Venture Capital and new investor kbs+p Ventures.Co-founded in 2009 by Laurie Voss and CEO Jonathan Strauss, awe.sm provides software developers with a cloud-based platform that allows them to add social-media performance tracking to their websites and online applications.Application developers can track which social media posts lead to pageviews, signups, purchases, and other business goals; and understand performance trends such as which users, social networks, or marketing campaigns had the most positive impact.Customers include Groupon, Playdom, LocalResponse, and hundreds more companies.

$ Funding

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Amount $4.0M Total raised
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Date December 1, 2011 Announcement date
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Investors Social Leverage, KBS Ventures, Foundry Group, Neu Venture Capital Lead investors
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Company http://www.awe.sm Funded company

▥ Classifications

industries
No industries detected
applications
Web and Content Management

◇ AskAI Classifications

Labels
Marketing Technology Social Media Analytics SaaS

▦ Linked Companies

awe.sm
$1M to $5M