Semcasting Adds Accordant Media to Its IP Zones Partnership Network
Summary
Accordant is the first trading desk enabled for campaign execution using IP Zones, a patent-pending technology that analyzes prospects and directly converts them into fully qualified online audiences.Through this relationship, advertisers will be able to acquire Semcasting’s IP Zone packaged audience segments through the Accordant platform, gaining access to hundreds of consumer and business categories.Semcasting uses big-data methodologies and our patented genetic modeling platform to automatically integrate demographic, Firmographic, socio-economic, behavioral, and transaction data to define highly qualified audiences across multiple channels.For more information, visit www.accordantmedia.com.About SemcastingSemcasting is an innovator in Data and Audience Targeting solutions for consumer and business marketers seeking to reach qualified prospects when, and where, they are ready to transact.Semcasting uses big-data methodologies and our patented genetic modeling platform to automatically integrate demographic, Firmographic, socio-economic, behavioral, and transaction data to define highly qualified audiences across multiple channels.