SMITH Advertising and Fayetteville Area Convention and Visitors Bureau Coordinate Successful Veterans Day Twitter Campaign
Summary
Through the integrated use of Facebook, Twitter, digital billboards and public relations strategies, SMITH executed a Tweet Salute for Troops on Veterans Day 2011 in an effort to reach and engage thousands of citizens and the media with the message.The event garnered extensive local and national press coverage, generating great and very cost-effective publicity for Fayetteville and the FACVB, which donated $1000 to the Army’s Army.“We are pleased to have had a hand in generating this support through non-traditional media channels.” SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly.SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services.“We are pleased to have had a hand in generating this support through non-traditional media channels.”SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly.