Tabcorp Enlists Market Metrix to Ensure a World–Class Entertainment Experience for Their Customers

▤ Summary

The results provide managers with tools for immediate service recovery, a system to isolate and improve problem areas, and information to balance strict budget requirements with the impact on customer experience.“We look forward to helping Tabcorp create loyal customers and strategies that will position the company well through the recovery and poise them for increased market share as spending accelerates.” MMHI Tabcorp also selected Market Metrix for the company’s benchmarking database, known as the Market Metrix Hospitality Index (MMHI), the largest, most in–depth performance comparison of hospitality brands, including hundreds of casinos located in the US and internationally.### San Rafael, CA, March 02, 2011 --( PR.com )-- Market Metrix, LLC, the leading provider of feedback and performance tools for the hospitality industry, announced today that Tabcorp Holdings Limited, one of Australia’s premier gambling and entertainment groups, has chosen the company’s real–time satisfaction survey system to optimize the customer experience and improve loyalty.Customer Metrix™ is enabling Tabcorp to survey customers about their complete experience – including casino, hotel, dining and entertainment options.The results provide managers with tools for immediate service recovery, a system to isolate and improve problem areas, and information to balance strict budget requirements with the impact on customer experience.“We selected Market Metrix due to their significant hospitality experience and competitive benchmark data,” said Jeremy Medina, Casino Divisions General Manager of Customer Relationship Marketing.tabcorp.com.au.About Market MetrixMarket Metrix provides the leading guest and employee feedback systems to the worldwide hospitality industry.

▦ Linked Companies

Market Metrix

$50M to $100M