CoolTool Introduces the New "Implicit Priming Test" Tool for Finding Out the Subconscious Attitudes
Summary
San Francisco, CA, February 17, 2018 --( How Implicit Priming Test works People can associate a brand or person with negativity even without being actively aware of it.The system compares the speed of response provision with the combination of objects and various characteristics to conclude which attribute (reliable, stylish, desirable, expensive, etc.The Implicit Priming Test by CoolTool suits marketing and research needs: · it is easily adjustable, · isn’t boring for respondents, · it allows you to segment the audience in the report according to their attitude towards the objects.The system compares the speed of response provision with the combination of objects and various characteristics to conclude which attribute (reliable, stylish, desirable, expensive, etc.The IPT is able to measure which feelings people have towards look-alike things: one candidate in comparison with others, a chocolate bar with sugar and sugarless one, a local bank in comparison with an international one, etc.The Implicit Priming Test also suits when there is a high risk of false information being provided or the intentional concealing of real thoughts and opinions by respondents, or when there is an assumption that respondents have biased attitudes to the tested object.What can you testIPT allows you to find out hidden attitudes towards many things: politicians, celebrities, TV presenters, actors, brands’ names, logos, symbols, color patterns, products’ names, packaging, international images of countries, etc.
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