Italian manufacturer of racing gear Alpinestars Selects Centric PLM™ as Backbone for PLM
Summary
Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals. “We look forward to working with a leader focused on innovation with an important mission to save the lives of their athletes and customers.” From the Northern Italy town of Asolo and with the perennial Alpine star flower as its namesake, a leather craftsman, Sante Mazzarolo began producing the first products bearing the Alpinestars moniker in 1963. Shortly after establishing the company, Sante began working on a new, revolutionary boot for the sport of motocross, which was starting to grow in popularity and needed more protection than what was available at the time. Sante’s boot immediately became the industry leader and a benchmark for racing performance, adopted by the World Champion Roger de Coster and the majority of the top racers at the time. Through innovation, Alpinestars racing suits became the choice of champions in a short time, with a series of World Championships that continued to its current prominent position in MotoGP.