This Week in Apps, the weekly series that recaps the app economy – TechCrunch
Summary
The app industry continues to grow, with a record number of downloads and consumer spending across both the iOS and Google Play stores combined in 2021, according to the latest year-end reports. “We’re starting with Fortnite and will look to bring more Free-to-Play games people love in the future.” This week, IAB’s NewFronts held its hybrid event where companies pitched their upcoming offerings to ad buyers. The company also expanded its slate of originals with programs from Simone Biles, La’Ron Hines, Marika Sila and Kairyn Potts and others, and renewed deals with “Charli Vs. Dixie,” featuring the TikTok stars, among others. Protocol reported CTO Rob Post, marketing exec Emily Boschwitz, CPO Nundu Janakiram and Chief People Officer Melanie Steinbach were among the departures. • Apple, Google and Microsoft announced plans to adopt features from the FIDO (“fast identity online”) Alliance, which is working on passwordless technology designed for websites and apps.
