Kard Raises $23M in Series A Funding

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Summary

Kard, a New York-based provider of an API service that connects modern card issuers to brands, raised $23M in Series A funding. The round was led by Tiger Global, with participation from Fin Capital, s12f, and Underscore VC. Led by CEO Ben Mackinnon, Kard is a rewards platform that specifically services the entire spectrum of card issuers, including traditional banks, neobanks, banking-as-a-service providers, and the broader fintech market — anyone building a card experience. It enables users to build and offer a rewards program to their customers from scratch, which includes finding and integrating with retail partners, matching card transaction data to specific locations, negotiating ad rates, managing settlements, and more. Kard works with digital bank Varo and a network of merchant advertisers, helping them build targeted offers to appeal to the right shopper at the right time and capture incremental market share within a highly desirable audience.

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