Dutch startup Willicroft is bringing plant-based cheese to markets across Europe
Summary
Taking plant-based and planet-proof cheese to the European masses, in a way that is also beneficial to the farmers, Willicroft has just scored €2 million of fresh funding. We need holistic solutions to tackle major changes in our food system – having recently secured B Corp status, we believe we’re on track to address these problems at their root cause.” Looking to the future, Brad added: “With this new raise locked in we’ll be bringing our delicious, beautifully branded range of PBC’s to 3 new markets: the UK, Germany and the Nordics, bringing in senior hires and continuing on our quest to become the world’s first net positive plant-based cheese company. What makes Willicroft stand out is that it is rooted in the culture and practice of dairy farming – it is therefore offering a sustainable transition for consumers and producers alike. Marika King, Head of PINC, the venture arm of Paulig, added: “Willicroft is by far the tastiest plant-based cheese range we have come across. They have spent the last years understanding their consumers and their footprint, and the next phase will be to put those learnings to scale.” The fresh funding will be used to fuel the food innovators’ growth into new markets such as the UK, Germany and the Nordics.