USGC: Market education leads to DDGS sales to Myanmar
Summary
With a population of 53.6 million people, Myanmar’s underdeveloped feed industry was seen to have the same growth potential that Vietnam had 20 years earlier. However, the feed industry’s understanding of the economic and nutritional value of U.S. distiller’s dried grains was lacking. In fact, inclusion rates were disproportionately low, and the Council partnered with one of the largest regional feed millers with a presence in Myanmar to reverse this tide. Through a process of running formulations with local ingredients and imported ingredients, including DDGS, it became clear commonly-used formulation software was kicking out U.S.-produced DDGS. The Council invested $1,040 in Market Access Program (MAP) funds to support this consulting engagement.