Sage+Archer Joins Vistar Media to Accelerate Programmatic OOH Across Europe
Summary
Founded in 2019, Sage+Archer has successfully built an effective media organization, rapidly securing trusted partnerships with buyers such as Dentsu International, Matterkind, Heineken, OMD, Essent and more. “At Sage+Archer, we’ve been fortunate to establish strong partnerships with Europe’s leading media agencies and have built a team of experts in delivering value through programmatic out-of-home,” said Diederick Ubels, CEO & Co-Founder of Sage+Archer. Advertisers across the Netherlands, Belgium, Spain, Germany, United Kingdom, Switzerland, France, Austria and Italy will now be able to leverage the full capabilities provided by the Sage+Archer demand-side platform (DSP), including all existing supply-side (SSP) partnerships, augmented with additional audience targeting and data solutions developed by Vistar Media. “By joining our forces, we now have a team of agency and brand experts to bring the full promise of programmatic out-of-home – targeted, measurable, automated campaigns – to the European market with speed and scalable support.” This is Vistar’s second integration of a technology company, following the acquisition of the content and network management system Cortex in 2015, now a core component of Vistar’s full-stack SaaS product suite. Vistar also powers some of the world’s most advanced signage networks with device & content management software (Cortex) and ad serving technology.