Despite online retail, in-store consumer interests remain

▤ Summary

Delivering on customer needs via technology In the fast-paced fashion sector, retailers must be able to integrate devices, apps and back-end systems to enable store associates in their day-to-day activities. As Samuel Mueller, CEO of Scandit explains: “The pandemic has accelerated the rise of the savvy shopper, with the growth of online shopping, and the resounding message is clear: consumers want a connected retail experience that’s flexible and seamless at every touchpoint.” "Smart data capture gives fashion store associates the confidence to accurately and efficiently provide a consultative service to customers. Secondly, consumers want to buy immediately, with no waiting or shipping costs, and thirdly they desire an innovative and experiential store environment with elements such as demonstrations, a virtual fitting room or in-store events. The ability to have rapid, on-the-spot access to real-time information by capturing data from barcodes, labels or shelves enables associates to help overcome some of the consumers’ biggest turnoffs. 73% can scan barcodes to provide additional product information and availability, 68% can identify customers in-store to offer a more personalised shopping experience, and 48% have a mobile point-of-sale application to help reduce queues and walkouts.

▦ Linked Companies

Scandit

$50M to $100M