When Was the Last Time You Googled Your Recruitment Agency?
Summary
If it’s your agency’s logo on the job ad rather than your clients’, it’s your brand name they’ll fire into Google. Why you should Google your agency Put yourself in your prospects’ and candidates’ shoes for a minute: If you can’t find anything substantial about a brand online or you don’t like what you see in search results, would you trust them to work with? It’s a process that PR companies call ‘reputation management’ and it’s so important to running a business nowadays that you even have automation tools designed specifically to monitor your brand online. Anything you don’t want people to see You might be tempted to stick your head in the sand and just hope that no one comes across any bad press or negative comments about your brand in search results. Google can’t always tell who is the original poster, and it will bump one of you down search results for publishing duplicate content.
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