Astute Acquires Socialbakers to Strengthen Customer Experience Offering with Social Media Marketing

▤ Summary

COLUMBUS, Ohio & PRAGUE--(BUSINESS WIRE)--Astute, Inc.(“Astute”) a leading customer engagement and Voice of the Customer (“VoC”) platform, today announced its acquisition of Socialbakers a.s. (“Socialbakers”), a market-leading unified social media marketing platform. The acquisition will allow global brands to manage research, content, engagement, social listening and VoC in a single software-as-a-service (“SaaS”) platform. Astute is an end-to-end solution for interacting across all channels where today’s consumers want to engage with brands, eliminating friction while capturing first-party data to drive insights across the business. Today, many brands are already leveraging both of the Socialbakers and Astute platforms, and we are looking forward to expanding our combined offering to brands and businesses around the world.” This transaction marks an important step in Astute’s mission to becoming the Chief Customer Officer’s platform of choice. No matter how customers choose to engage, Astute elevates the interaction while capturing invaluable first-party data to improve the journey.

▦ Linked Companies

Socialbakers

$10M to $25M