SGK's Rachelle Sokan to Speak at 2018 EnterWorks Engage Conference
Summary
Sokan Will Address Content Governance in the Omnichannel World CHICAGO, SEPTEMBER 13, 2018 — SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announced today that Rachelle Sokan, engagement manager, client solutions, will address content governance in the omnichannel world at the EnterWorks Engage 2018 User Conference on September 19, 2018, 9:00 A.M. (CT), in New Orleans. In this engaging breakout session attendees will learn: Key tips for aligning against strategy and supporting orchestrated models of production How to work across the warring factions of stakeholder and partner ecosystems Why driving enhanced collaboration and engagement leads to purposeful content “In today’s omnichannel world, leveraging best practices through content governance is essential for brand performance,” said Sokan. Informative sessions, customer presentations and inspiring keynotes will explore how the right B2B2C collaboration capabilities can empower you to respond to the demand for rich, cross-channel content. Sokan brings over 19 years of experience in B2B and B2C environments working with sales and marketing professionals to drive acquisition, retention and growth strategies. With a background deeply rooted in consulting and e-commerce content strategy, Rachelle leverages the power of design thinking with process optimization to elevate and differentiate brands to more meaningfully connect to their customers in an ever-evolving digital landscape.