The EGC Group Takes Brother International Corporation Into the Next Dimension with 3D

New Products

Summary

EGC worked closely with Producer Bert Hensley of Gary Musick Productions and Director Greg Page of PK Pictures to develop a 3D anaglyph launch video, which can be seen with red/blue 3D glasses.### Melville, NY, September 01, 2010 --( PR.com )-- While 3D technology is taking over movies, television and even video games, The EGC Group, based in Long Island, New York, is using this growing trend to differentiate their clients.Employing advanced 3D technology to introduce their most innovative machine allowed The EGC Group to set Brother apart from their competition.EGC worked closely with Producer Bert Hensley of Gary Musick Productions and Director Greg Page of PK Pictures to develop a 3D anaglyph launch video, which can be seen with red/blue 3D glasses.All teaser materials promoted the 3D introduction video of the new product, which could be viewed online as well as in person at the Brother annual dealer conference on August 16, 2010.In an industry such as sewing and embroidery, the idea of using 3D to enhance creativity was fitting.By showcasing the new technology built into this new machine, the 3D video emphasized all of the machine’s capabilities and placed Brother above the competition, inspiring any designer, fashionista, or enthusiast looking to enhance their craft.

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