Mixed fortunes for Dixons Carphone over Christmas
Summary
The update from Dixons Carphone will be studied closely by City analysts Bosses revealed that sales in its electricals division - which includes Currys PC World - were up 2% on a like-for-like basis over the 10 weeks to January 4. Chief executive Alex Baldock said: "Credit and services adoption rates increased, online sales grew strongly, and our newly remodelled stores performed well. Full stop price promise, alongside better availability and delivery, this led to big improvements in customer satisfaction and strong market share gains in electricals." Dyson products, Shark vacuum sales, Fitbit, Apple Airpods and Nintendo Switches also did well. Dixons Carphone added that demand for domestic appliances and kitchens was high, with online growth up 5%.