C + R Research Sponsors Inaugural Gen Z Marketing Conference
Summary
C + R Research, a leading full service consumer and market insights firm with over 50 years of experience helping clients understand consumer behavior will sponsor the inaugural Marketing to Gen Z Conference, July 20, 2016 , NYC. According to McIlrath, “It’s easy to think that the newest generation are constantly sharing their lives on social media, and that their multiculturalism unites them, among a host of other assumptions based on their lineage and current events. Using our syndicated data going back to 2009, we will compare Gen Z to the generation of Millennials before them - and uncover the surprising truths about our newest consumers.” In addition to McIlrath’s presentation, the schedule of the Marketing to Gen Z conference features keynotes, case studies and additional research presentations. Speakers include: J. Alison Bryant, Ph.D., CEO, PlayScience; Bill Alberti, SVP, C Space; George Carey, Founder/CEO, The Family Room; Stephanie Wissink, Managing Director, Piper Jaffray; Conor Begley, Co-Founder, Tribe Dynamics; Stacy DeBroff, Founder/CEO, Influence Central; Therese Caruso, Managing Director, Global Strategy, Zeno Group; Sarah DaVanzo, Chief Cultural Strategy Officer, Sparks & Honey; and Samra Brouk, Business Dev Dir, DoSomething.org. C + R Research will be joined by Marketing to Gen Z Conference co-sponsor CSpace, a global customer collaboration consultancy.
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