Mobile portfolio app takes Moo beyond business cards

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“While we love print, we’ve been keen to develop a digital product for our customers,” says Richard Moross, Moo’s CEO. The Monogram app follows in the company’s recent tradition of attempting to zap some life into the frankly slightly retro world of business cards. Last year, Moo launched Business Cards+, which are cards embedded with an NFC chip for sharing contact information wirelessly. With Apple’s persistent insistence to refuse supporting NFC, however, the cards never really got off the ground, and I’ve yet to see one in the wild. There might be hope, though: Chad Jennings, Moo’s VP of Product and Design, hints that video and GIF support could be coming in the future.

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