BrandYourself Launches New Suite Of Online Brand Management Tools Powered By Machine Learning
Summary
The new iteration of the platform scans a users entire online presence, assigning an overall Reputation Score while identifying harmful risk factors across social media posts, images and Google results. According to a Career Builder study, over 70% of employers now use social media to screen job candidates before hiring them, up from 60% a year ago. The study also found that 54% of employers decided not to hire a candidate based on their social media profile, highlighting the importance of a positive and active online presence. Theyre creating algorithms that decide if youre worth hiring or not, and while that may save a company time, they may not always be effective. Key offerings include: Personal branding services for individuals, negative search result suppression services for both individuals and businesses, and, a Review Management and a Glassdoor Review Management Program aimed at maintaining a proactive reputation for companies.
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