SendForensics | Email Deliverability Solutions
Summary
Although the providers have collective routines in place to identify and protect against the worst spam and scamming attacks, once you get past a certain deliverability-level, they begin to rely heavily on user-instruction and observation. This kind of adaptive system can be seen on a much wider scale from the effects of fluctuations in global spam activity on the overall deliverability environment. Although constantly changing, there is a variable delay in place; an effect of the disparate spam-filtering systems talking to each other and gradually disseminating information (Realtime Blacklists play an important role). This has allowed us to begin to identify the common deliverability traits that can make it harder to reach them and, we believe, taking us closer to the Why?. The systems analysis also provides for a deliverability pre-screening, which ensures that any emails likely to incite a rapid filtering response are not passed on for inbox placement testing.
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