SEO Tips for Beginners: Search Engine Optimization Techniques for 2020

▤ Summary

Google prioritizes authority and relevance — meaning that you need to create better content in 2020 that showcases expertise. You make your content better, relevant, and authoritative by finding the pain point for your target audience through technical SEO, but then deliver a unique resource that’s aimed towards helping actual people. First, I did keyword research to find the right topic (high search volume, low difficulty), then looked at similar content to see what other people were doing and if there was a niche that could be filled. Content that involves case studies, primary research, infographics, surveys, expert quotes, etc. helps give you authority that keeps readers reading and media outlets linking.

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