WTF is raclette, and why is it all over Instagram?

▤ Summary

It looks good on a curated feed, perfectly melted and organized just so with its trays, individual roasting tools, and layers of goo cascading over food. Just stare at this for awhile — well wait: Raclette is a fairly mild type of Swiss cheese from the Alps and also a preparation method. Theres the Partyclette from Dutch company Boska that uses tea candles for a picture-perfect cheese-melting session without any cords for power sources or big equipment. Heating up quarter or half wheels of raclette makes for well-liked social videos, and those shots are often found at food festivals and restaurants. Some of the top Instagram accounts that post about raclette, like the Baked Cheese Haus booth seen at food festivals keep adding followers.

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