Crayon Secures $5M in Funding From Baseline Ventures to Expand Software-Driven Market Intelligence Platform
Summary
Anderson has landed on the Forbes Midas List, the definitive annual ranking of the worlds best venture capitalists in technology, for the last four years and has led dozens of landmark investments including in Instagram, Stitch Fix and Exact Target. "Every company can benefit from market intelligence and the Crayon team continues to execute to make that a reality for millions of businesses," said Steve Anderson. But those same businesses struggled to understand what was happening externally, missing significant opportunity to forge ahead of competitors and drive revenue. Tens of thousands of teams use Crayons software to capture and analyze complete market intelligence - external messaging and positioning, product and pricing changes, hiring plans, partner strategies and more - pulling from more than seven million sources. Crayon was founded in 2015 by former HubSpot and AdMob executives who believe that millions of businesses have yet to take advantage of valuable market intelligence data to drive opportunities and revenue.
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