OpenAura Adds Content Partners: AP, Pitchfork, Beggars Group, Sony Music
Summary
OpenAura, the platform that aggregates and syndicates authentic artist identity content, announced its first content owners to join the platform including: The Associated Press, Beggars Group (4AD, Matador Records, Rough Trade and XL Recordings), Exclaim!, FILTER Magazine, Getty Images, !K7, The Orchard, PictureGroup, Pitchfork Media, and Sony Music Entertainment. This high quality collection of premium, social and artist-owned content is made accessible to apps and services through the recently launched OpenAura API. This is the first marketplace that connects content owners to the artists that inspire their work for exposure and distribution directly to fans through the many places where they experience entertainment,” said OpenAura founder and CEO Kevin Arnold. “We look forward to working with these leading content owners and professional creators everywhere to enable a new revenue stream and distribution channel for their content and to power the next-generation of artist-fan experiences online.” “Artists from our labels have always created strong visual identities, so being able to extend this directly into music services is a big step forward,” said Simon Wheeler, Digital Director, Beggars Group. “This will enable services to deliver a richer contextual experience to music fans – OpenAura is creating new commercial opportunities and fan experiences that will add more value to the digital landscape.” “OpenAura gives Pitchfork the ability to extend our images and reviews to our readers based on the artists they follow,” said Chris Kaskie, President, Pitchfork Media.