“Throwing rocks at the Google bus” — Bookclub with WeTransfer’s Damian Bradfield
Summary
The team created a striking aesthetic for its site, in part by giving away advertisement space to artists, and allowed users to send files for free without any irritating registration. Damian Bradfield is cofounder and chief creative officer of WeTransfer and has been central in shaping the company’s image and brand. At a recent event hosted with Sifted and Second Home in London he said that the decision to show one big and good-looking advert rather than many banner ads went against the grain, but has been key to the company’s success. His advice to founders is that “the fastest way from A to B is not necessarily the path that everyone else has tried” and that they should build businesses that are about more than harvesting data and mimicking the global tech giants. I think its a great addition to television like Black Mirror that will help raise awareness about what is happening to our society, both today, right now, and potentially 10-20 years from now.